Publications, Non-Profit, Ecommerce, Books/Publishing, Marketing/SEO Kenny Kane Publications, Non-Profit, Ecommerce, Books/Publishing, Marketing/SEO Kenny Kane

Announcing My Second Book: Mission-Driven Ecommerce

Turning a Store Into a System for Good

I’m excited to officially announce the release of my second book, Mission-Driven Ecommerce — now available on Amazon Kindle.

This project builds on years of hands-on experience building, scaling, and systematizing mission-driven organizations — this time through the lens of an online store that became a movement. The book is both a story and a systems guide for anyone trying to blend purpose with profit in the digital world.

About the Book

When I started the Stupid Cancer Store, I didn’t know I was writing a playbook for sustainable impact. I just wanted to create something useful — a way to turn community passion into tangible results.

What began as a handful of T-shirts and hoodies evolved into a $215,000 ecommerce engine supporting thousands of young adults affected by cancer. Mission-Driven Ecommerce captures those lessons and expands them into a repeatable framework for founders, operators, and nonprofit leaders alike.

Inside, I share:

  • The full behind-the-scenes story of how the store grew into a national mission platform.

  • How to design ecommerce systems that work for you, not against you.

  • How automation can serve your values instead of eroding them.

  • What it means to scale without losing authenticity.

It’s not a book about viral hacks — it’s about building infrastructure that lasts.

Why I Wrote It

Too often, mission-driven founders feel forced to choose between integrity and growth. This book is my reminder — and hopefully yours — that you can build systems that scale without selling out.

It’s also about reclaiming the operator mindset: being intentional, measuring what matters, and designing your work around impact instead of ego.

If The Accidental Nonprofiteer was about discovering leadership through circumstance, Mission-Driven Ecommerce is about applying those lessons to the digital economy — where every click, system, and sale can reinforce your mission.

Publication Details

  • ASIN: B0FWMFSFRC

  • Publication Date: October 16, 2025

  • Language: English

  • Print Length: 112 pages

  • File Size: 444 KB

  • Simultaneous Device Usage: Unlimited

  • Screen Reader & Word Wise: Supported

  • Enhanced Typesetting & Page Flip: Enabled

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