Announcing My Second Book: Mission-Driven Ecommerce

PublicationsNon-ProfitEcommerce
Written By Kenny Kane

Turning a Store Into a System for Good

I’m excited to officially announce the release of my second book, Mission-Driven Ecommerce — now available on Amazon Kindle.

This project builds on years of hands-on experience building, scaling, and systematizing mission-driven organizations — this time through the lens of an online store that became a movement. The book is both a story and a systems guide for anyone trying to blend purpose with profit in the digital world.

About the Book

When I started the Stupid Cancer Store, I didn’t know I was writing a playbook for sustainable impact. I just wanted to create something useful — a way to turn community passion into tangible results.

What began as a handful of T-shirts and hoodies evolved into a $215,000 ecommerce engine supporting thousands of young adults affected by cancer. Mission-Driven Ecommerce captures those lessons and expands them into a repeatable framework for founders, operators, and nonprofit leaders alike.

Inside, I share:

  • The full behind-the-scenes story of how the store grew into a national mission platform.

  • How to design ecommerce systems that work for you, not against you.

  • How automation can serve your values instead of eroding them.

  • What it means to scale without losing authenticity.

It’s not a book about viral hacks — it’s about building infrastructure that lasts.

Why I Wrote It

Too often, mission-driven founders feel forced to choose between integrity and growth. This book is my reminder — and hopefully yours — that you can build systems that scale without selling out.

It’s also about reclaiming the operator mindset: being intentional, measuring what matters, and designing your work around impact instead of ego.

If The Accidental Nonprofiteer was about discovering leadership through circumstance, Mission-Driven Ecommerce is about applying those lessons to the digital economy — where every click, system, and sale can reinforce your mission.

Publication Details

  • ASIN: B0FWMFSFRC

  • Publication Date: October 16, 2025

  • Language: English

  • Print Length: 112 pages

  • File Size: 444 KB

  • Simultaneous Device Usage: Unlimited

  • Screen Reader & Word Wise: Supported

  • Enhanced Typesetting & Page Flip: Enabled

Kenny Kane

Kenny Kane is an entrepreneur, writer, and nonprofit innovator with 15+ years of experience leading organizations at the intersection of business, technology, and social impact. He is the CEO of Firmspace, CEO of the Testicular Cancer Foundation, and CTO/co-founder of Gryt Health.

A co-founder of Stupid Cancer, Kenny has built national awareness campaigns and scaled teams across nonprofits, health tech, and real estate. As an author, he writes about leadership, resilience, and building mission-driven organizations.

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