Areas of Work
AI & Digital Identity
AI now decides who you are before you ever get a word in. I write about — and practice — controlling your digital identity in an AI-mediated world, from structured data to AI-assisted authorship. It’s the subject of my book, Own Your Name.
Why does digital identity matter in the age of AI?
Search engines and AI assistants assemble a version of you from whatever signals exist. If you don’t supply those signals deliberately — verified profiles, structured data, a canonical knowledge graph — the machines will guess. I maintain a public name disambiguation page and a Wikidata entity for exactly this reason.
How do I use AI in my own work?
As a Chief Executive Operator, I treat AI as leverage for capable generalists — a way to widen personal range without becoming a bottleneck. I’ve used Claude to draft and edit full-length books, documented in Claude AI for Writing: The Complete Guide and How I Used Claude to Write My Book.
What are the practical building blocks?
Schema markup, llms.txt, verified cross-platform profiles, and consistent naming. I’ve written tactical guides on each: structured data and schema markup, llms.txt on Squarespace, and generative engine optimization.
Own Your Name
A practical guide to digital disambiguation in the age of AI.
Go deeper
- Claude for Writing a Book
- Google Knowledge Panel
- I Asked Lindy to Write My Wikipedia
- The 4D Framework for AI Fluency
- Positioning Content for AI Discovery
- 35K Words in 3 Days with Claude
- GEO Sourdough Starter
More areas of work: Executive Leadership · Health Technology · Nonprofit Leadership
The rise of AI writing tools has changed how we think about authorship. For most creators, the challenge isn’t whether AI can write—it’s how to make it work with your process, not against it.
After years of building organizations and publishing books, I’ve found that Claude AI (especially the 3.5 Sonnet model) is the first system that feels less like a generator and more like a collaborator. It doesn’t try to be the author—it helps you become a better one.
This guide distills how I use Claude to write and edit long-form projects like The Accidental Nonprofiteer and Mission-Driven Ecommerce. Whether you’re a novelist, nonfiction writer, or content creator, you’ll see how to integrate AI into your workflow without losing your voice or authenticity.