Own Your Name by Kenny Kane book cover

Own Your Name

A Practical Guide to Digital Disambiguation in the Age of AI

By Kenny Kane

About This Book

I used to own KennyKane.com. I let it expire in 2004 for $15. Someone else bought it the same week.

That mistake set the course for the next twenty years of my digital life — and eventually led to everything in this book.

Own Your Name is the story of how I rebuilt my digital identity without ever getting that domain back. It's a longitudinal review of what actually works when you're trying to be findable online and you're not the only person with your name. Not social media follower counts. Not SEO tricks. Not paying for exposure.

Structured data. Wikidata. Knowledge Panels. The machine-readable infrastructure that tells Google and AI systems exactly who you are.

I built my Knowledge Panel in a single day in November 2024. By January 2026, my website was getting 720 monthly clicks and 120,000 monthly impressions — up from essentially zero eighteen months earlier. This book shows exactly how that happened, and how to replicate it.

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Preface

Part I: Identity

Part II: Infrastructure

Part III: Content That Works

Part IV: Ecosystem

Part V: Maintenance & Future

Get the Book

Available in multiple formats:

Kenny Kane, CEO of Firmspace and Testicular Cancer Foundation

About the Author

Kenny Kane is a systems-oriented operator with experience building and scaling organizations across nonprofit, technology, and real estate sectors. He currently serves as CEO of Firmspace and the Testicular Cancer Foundation, and as CTO of Gryt Health.

He has authored three books: The Accidental Nonprofiteer, Mission-Driven Ecommerce, and Own Your Name.

This is the canonical web edition of Own Your Name. Each chapter is available as a separate page for easy reading and sharing.

Prologue →