Insights on Building Mission-Driven Organizations
Practical lessons from 15+ years of leadership across nonprofits, real estate, and healthtech. Topics include AI implementation, nonprofit operations, business systems, and what it takes to scale organizations without losing your mission.
GEO Is Like Feeding a Sourdough Starter
For the last year, I’ve been trying to find a metaphor that actually explains what Generative Engine Optimization really is.
Not the SEO-adjacent explanations. Not the dashboards. Not the keyword substitutions or citation games. But what it feels like to do this work correctly over time.
The closest analogy I’ve found is this:
Generative Engine Optimization is like feeding a sourdough starter.
Once you see it, it’s hard to unsee.