Why I Published Mission-Driven Ecommerce on Kindle and Why I’m Now Releasing It for Free

When I first published Mission-Driven Ecommerce on Kindle, it wasn’t because I thought it would be a bestseller. It was because I wanted the book to exist in a real, durable way.

Kindle was a forcing function. It made the book feel finished. It required decisions instead of drafts, structure instead of loose notes. It turned a lived experience into something that could be cited, shared, and referenced, not just blogged about and forgotten.

At the time, that mattered.

But something changed once the book was done.

As I reread it, not as the person who lived it, but as someone who has spent the last decade working inside mission-driven organizations, I realized the book wasn’t really a product. It was documentation. It was a record of how one operator learned to build systems, revenue, and community inside constraints most nonprofits still live with today.

And that made charging for it feel off.

The Book Was Never the Asset

The value of Mission-Driven Ecommerce isn’t the tactics. The tools have already changed. Some of the platforms don’t exist anymore. Others have evolved beyond recognition.

The value is the thinking.

It’s about legitimacy before scale.
It’s about conversations as infrastructure.
It’s about automation as leverage, not replacement.
It’s about how building systems builds the operator.

Those ideas don’t belong behind a paywall, especially when the people who most need them are often the least able to justify buying another business book.

Nonprofit operators don’t need more gated wisdom. They need permission. They need language for things they’re already experiencing but haven’t been taught to name.

This book is for them.

Kindle Was a Chapter, Not the Destination

Publishing on Kindle wasn’t a mistake. It served its purpose.

It helped me finish the book.
It gave the work gravity.
It created a canonical version I could stand behind.

But once the book existed, the question shifted from how do I distribute this to who should have access to it.

The honest answer was anyone who needs it.

So I’m releasing the full book, chapter by chapter, for free on my site.

No email gate.
No upsell.
No funnel.

Just the work.

Why Free Is the Right Model for This Book

This isn’t about generosity theater. It’s about alignment.

The book argues that systems should multiply human impact. Publishing it freely is the most consistent extension of that idea. If the thinking helps someone build better operations, avoid burnout, or create sustainable revenue inside a mission-driven organization, the return is already there.

I don’t need the book to make money.
I need the ideas to travel.

If the book leads to conversations, collaborations, or future work, great. If it simply helps someone feel less alone while figuring things out, that’s enough.

What I Hope Happens Next

I don’t expect everyone to read the whole thing. That’s not how the internet works.

But I do expect people to land on a chapter at the right moment, recognize themselves in the stories, and borrow a principle and apply it where they are.

That’s how this book was always meant to function, not as a linear product, but as a reference, a mirror, and occasionally a nudge forward.

Mission-Driven Ecommerce started as a twenty dollar t-shirt and a nonprofit that needed revenue. It turned into a system, a community, and eventually a career-shaping experience.

Releasing it for free is just the final step in the same pattern. Remove friction. Amplify what works. Let the value compound where it’s actually useful.

The Kindle edition still exists.
The free version exists now too.

Choose whichever makes sense.

The ideas are the point.