Own Your Name
A Practical Guide to Digital Disambiguation in the Age of AI
You registered your name as a domain. You let it expire. Someone else took it. Now when people Google your name, they find the wrong person.
Kenny Kane knows this story because he lived it. After losing KennyKane.com at seventeen, he spent twenty years competing with a comedian, a rapper, and a fictional character for his own digital identity. Then he learned how search engines and AI systems actually recognize people — and built a Google Knowledge Panel in a single day.
Own Your Name is a practical guide to making Google and AI know exactly who you are. No agency. No coding background. Just a proven system built from real experience.
Who This Book Is For:
Professionals with common names who struggle to stand out in search results
Consultants, authors, and speakers who need to be discoverable by potential clients
Nonprofit leaders and executives building personal brands alongside organizational brands
Anyone who wants AI systems like ChatGPT, Claude, and Perplexity to cite them accurately
Anyone who has ever Googled themselves and been frustrated by the results
“Your website isn't a digital résumé. It's proof that you know what you're doing.”
Real Results
From invisible to undeniable.
Kenny went from erased by AI to cited by AI. This book documents exactly how — with real data, real screenshots, and a system you can replicate.
What's Inside
A proven system for making Google and AI know exactly who you are.
Structured Data & Schema
How to speak the language machines actually understand — and tell Google who you are and who you're not.
The Wikidata Method
How to create a Wikidata presence and trigger a Google Knowledge Panel — without a Wikipedia page.
Generative Engine Optimization
How to get cited by ChatGPT, Claude, and Perplexity. The new SEO isn't about rankings — it's about being the answer.
The Digital Ecosystem
How to build a hub-and-spoke system where your website, profiles, and publications reinforce each other.
Blogging as Infrastructure
How to write content that feeds both human readers and AI systems — and compounds over time.
Measuring What Works
The metrics that actually indicate progress — and the vanity numbers you can stop chasing.
About Kenny Kane
Kenny stumbled into nonprofit leadership in 2010 as an intern who just needed college credit. Over the next decade, he helped build the systems and infrastructure that grew I'm Too Young For This! Cancer Foundation (later Stupid Cancer) from a founder's personal contact list into a thriving community serving thousands of young adults facing cancer.
He learned customer service at a small-town pharmacy, discovered the hard way that most email marketing advice doesn't work for mission-driven organizations, and figured out how to build technology that serves people rather than processes.
Kenny now lives in Austin, Texas, where he continues to help organizations build systems that scale with their mission rather than despite it.
