Lessons from the Field: My Hands-On Experience as a Field Marketer
When people hear the term field marketing, they often think of brand ambassadors handing out samples at events. But in my career, field marketing has been much more than that—it's been strategy, hustle, storytelling, and community-building rolled into one. Whether I was repping a nonprofit cause or supporting a premium real estate brand, I’ve lived the field marketing life—boots on the ground, face-to-face with customers, partners, and prospects.
Here are a few examples of how field marketing has shown up in my work:
From Road Trips to Rallying Support
As a leader at Stupid Cancer, I didn’t just plan awareness campaigns—I drove them. Literally. I helped conceptualize and execute the Stupid Cancer Road Trip, a cross-country, multi-city tour that brought our brand directly to hospitals, universities, corporate partners, and community centers. We met young adult cancer patients and survivors face-to-face, handed out materials, hosted meetups, and put our mission in motion—one city at a time.
These campaigns didn’t just build awareness—they built loyalty. People remembered us because we showed up.
Marketing a High-Touch Office Experience
At Firmspace, I’ve brought a similar approach to the world of commercial real estate. We operate premium private office space for high-performing professionals, and field marketing here means building broker relationships, hosting on-site events, and driving localized brand awareness in each of our markets.
I’ve helped organize and promote open houses, lunches, building-wide events, and professional networking opportunities. These aren’t just tactics—they’re strategic moments to tell our story, reinforce our value, and create lasting impressions with brokers and potential members.
Speaking, Sponsoring, and Showing Up
Whether it’s staffing a booth at a trade show or speaking at an industry panel, I’ve always looked for opportunities to bring the brand to life. At conferences like CancerCon or nonprofit summits, I’ve coordinated everything from signage and swag to speaker prep and booth engagement. These in-person activations are the perfect stage to drive leads, share stories, and build human connection.
Why Field Marketing Still Matters
In a world increasingly dominated by digital, I still believe field marketing offers something tech can’t replicate: presence. When you’re in the room—or on the road—you build trust faster. You learn what people really think. You see how your brand lands in the real world.
Field marketing isn’t a role I’ve had—it's a mindset I bring to everything I do.
If your brand needs someone who can represent it authentically in the real world—whether at a boardroom table, a hospital lobby, or an industry happy hour—you know where to find me.
