How AI and SEO Helped Us Save Lives: A Testicular Cancer Story
At Testicular Cancer Foundation, our mission is simple but critical: to raise awareness about the most common cancer in young men and save lives through early detection and education. But like many nonprofits, we faced a challenge: how do we get this message in front of the right audience—consistently and at scale—without a massive marketing budget?
In early 2024, we made two key decisions that transformed our digital footprint:
We hired an SEO consulting firm.
We embraced AI to help us produce high-quality content.
The Problem: Important Message, Limited Reach
We’d built a solid brand over the years through school programs, patient support, and national campaigns. But our website traffic plateaued. Young men weren't searching for "testicular cancer symptoms" until it was too late. We needed to meet them earlier—on Google, Instagram, Discord—anywhere they were already asking questions or searching for answers.
The Solution: SEO Strategy Meets AI Content
With the help of an SEO consultant, we overhauled our content strategy. They dug deep into search data to uncover what people were actually Googling. Turns out, young men weren’t typing "testicular cancer foundation." They were asking things like:
“Is one testicle lower than the other normal?”
“How to do a self-exam?”
“Hard lump on testicle—what does it mean?”
We didn’t need to guess anymore. We had a roadmap.
Then we layered in AI tools to help us write. We generated blog posts, FAQs, resource pages, and self-exam guides based on those queries. Every piece was reviewed by our team for accuracy, tone, and medical clarity. It wasn’t about replacing people—it was about amplifying our ability to respond to hundreds of real-time questions with trusted, accessible information.
The Result: A Surge in Traffic—and Impact
Within twelve months:
More than 300 new content pages were published with SEO-rich, medically reviewed information.
We went from 300 organic keywords to >5,500.
Our authority score went from 25 to 31.
Our backlinks doubled.
Thousands of readers engaged with our self-exam content, our most critical call to action.
Most importantly, we started receiving messages from young men saying, “I read your article, checked myself, and went to the doctor.” That’s the dream.
The Takeaway
For nonprofits, especially in health advocacy, investing in SEO and smart content production isn’t just about visibility—it’s about impact. The combination of search-informed strategy and AI-powered execution allowed us to scale faster, speak more directly to our audience, and ultimately fulfill our mission more effectively.
Early detection saves lives. And now, thanks to the right mix of tech and strategy, our message is reaching more people—when they need it most.
